"It's the same old tissue, honey, it does not make a difference, ok? It's still going to work the exact same method", my exasperated husband hissed into my ear as I grabbed cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I really wrote 'designer tissue'. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for great packaging, I have a dominating right to be human.
They are so quite ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and after that they have the 'kids' product packaging. I grabbed 4 of each design packages and made a run for the counter with them with my shouting kids and exasperated hubby running after me in sluggish movement. It was absolutely a 'die-hard' moment. You know, when the hero is running away from a bunch of wild bad males with maker guns, and they're shooting at your feet or something ... and there's an explosion behind you ... and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for check here checkout with boxes of tissue paper with expensive product packaging designs on them. I loved the packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for reference' clear folder. I don't keep a lot of stuff in there because I am quite selective about the styles that I like, but these product packaging styles made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
The more effort you put into developing your packaging, more clients will stop and take a look at your packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they take and stop notice of your packaging, your possibility of getting them to purchase your item increases?
And without an electrifying product packaging, consumers are going to stroll past the heaps and stacks of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great product packaging solutions.
Believe about it!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have large packaging boxes the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging styles on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep for reference' clear folder. I don't keep a lot of things in there because I am pretty selective about check here the styles that I like, however these packaging styles made the cut. The more effort you put into designing your packaging, more consumers will take a look and stop at your packaging or what's inside the logo packaging company.